Of course, we could just take that £20 and gamble it, if we’re feeling lucky. Now the bookie gives us a £20 free bet as a reward. But that was just the first bet, to qualify us for the freebie. In our scenario above, we didn’t make a profit from the England-France bet. Typically they say things like ‘Bet £10, get a £20 free bet’. You have probably seen them advertised, even if you’re not a betting person. The profit in matched betting comes from the free bet offers that the bookies run all the time. Whatever the result, the two bets have cancelled each other out so you win one, lose one. Then you place a ‘lay bet’ on another site that England won’t win (this covers France winning, or a draw). You place a bet at one bookie for England to win. Let’s say you are betting on a football match, England v France. You will make money whatever the result.īy ‘matching’ your bets across two different sites, you never lose. When you’re matched betting, it really doesn’t matter who wins the game. Matched betting is different from gambling, because you’re not playing to win. The way to make money betting without gambling is called matched betting.

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